Bianna Golodryga Minds the Gap

In her role as financial reporter and business correspondent, first for CNBC and then for ABC News, Bianna Golodryga has covered the 2008 elections, the World Economic Forum, the crises of the house and automobile industries, and even the terrorist attacks of 9/11. But she's done other kinds of reporting, as well-including one story on the marketing secrets of clothing retail giant The Gap.

Reporting as part of ABC News' "Inside America's Favorite Stores" series, for which she also went behind the scenes of Costco and The Container Store, Bianna Golodryga spoke with executives of The Gap about what makes their business so successful. She discovered that a large part of their success can be attributed to their giant storefront displays, which are designed to be as bold and as eye-catching as possible.

Additionally, Bianna Golodryga uncovered the secrets of the store's layout. For instance, The Gap displays their jeans on a long, narrow table, where customers are likely to touch them-because customers who touch the product are more likely to make a purchase. They also place women's jeans beside the fitting rooms, which is where women want them.

Bianna Golodryga's report was just one of her contributions to the ABC series; she also investigated the methods Costco employs to maintain low prices, and the trade secrets of The Container Store.

Though Russian-born and Texas-bred Bianna Golodryga got her start in the financial sector, she is known to many as a television journalist, where she has enjoyed meteoric success. Though she began with the CNBC network as a producer, it was not long before she shifted into an on-camera role, where she quickly won the attention of ABC News-and gained an enthusiastic proponent in TV news veteran Diane Sawyer, who was very vocal in singing her praises.

The ABC News team recruited her in 2007, where she won the respect of viewers for her work as a business correspondent and as a regular substitute anchor for Good Morning America. In 2010 she was tapped as the full-time co-anchor for the Good Morning America weekend edition, upon the departure of former anchor Kate Snow.

Bianna Golodryga is a trusted name in news, having provided insight into tumultuous economic scenarios ranging from the banking and credit crises to the auto and housing industry dives. She was also integral in masterminding ABC News' use of social media in covering the 2008 election cycle.